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RENÉ Capsule by Hanne Beullens

Hanne Beullens (1992) is a graphic designer who lives in Leuven. She has a master degree in fine art and started working as a designer in 2015.

Her abstract graphic work is the result of a constant experimentation with shapes, textures and bold colors. Her visual world combines the admiration for futurism, purity and the incomprehensible. She’s always looking for unique work that can speak to the viewers emotions. She loves creating a visual interpretation around a specific concept, feeling or statement. She combines her abstract shapes with experimental typography.

Hanne finds an escape in both digital and tactile artwork. You sometimes find her painting big murals or paintings. Other times she makes digital work that can be printed as fine art – as long as there is an interesting creative process towards a certain feeling or atmosphere.
She already had a few exhibitions;
Solo expo at OPEK LEUVEN 11.02.2020 – 17.03.2020 |
Groups exhibition at Permeke Antwerp 09.07.2020 – 01.08.2020 |
Young Art afFair at Bar Bleu Leuven Groups exhibition 17.10.2020 – 18.10.2020 |
Groups exhibition at Leuven Cera ‘Dive into mankind’ 2021

You can find her work at https://www.instagram.com/hannebeullens/ and https://www.behance.net/hannebeullens

“The letters are playful, fluent and diverse.”

Madagascar is a very personal visual interpretation of her 3 weeks travel through the beautiful country. She started with a travel journal, but realized it would be much more interesting as a designer to make it into a visual journal.

She created custom made letters to represent all her visual interpretations. The letters are playful, fluent and diverse. It was necessary to match the letters, but to make sure each letter had his own style. She worked with her own photographs and was able to make her own visual style to represent the color and shapes of her journey. She was inspired by the sympathetic and open people, the deep and rich color palettes of the landscapes and houses.

DESIGNS

Baobab: The very impressive rare trees that you can only find in Africa. This one is called ‘The Old Grandmother’ and researchers believe it’s one of the oldest Baobabs in the world.

Endless fields: Almost everywhere you look you can see rice fields. The shapes and colors you see in the rice cultivation are amazing. You can see many shades of green alternated with deep brown.

The small store: In every small town or village you can find these kind of shops. I loved this view with all the colorful umbrella’s.

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CAPSULE 1

As of today, we are living in the most comfortable time ever and we are able to gather resources easier than ever before. Still, discussions about freedom are all over the place, personal development can be found on any possible platform and there is more pressure than ever to leave some kind of legacy in this universe. Because of the ever-growing mass of information, our menu of choices has become way too big, neutralizing the effect of the improved convenience the world has offered us. Because of this we all get stuck in our head and we unfortunately feel rather disconnected from each other.

Instead of trying to conquer the world, we will instead communicate the message that the puzzle of life will eventually fall in its place and we should celebrate it along the way by getting closer as a community. We strive to combine this idea with the subjective feeling of art, which has a strong impact on the way that we believe in our concept. It provides a feeling to a person that he or she has never felt before. On top of that the feeling is not only dependent on the person that is experiencing it, but on the period of time they’re in, the place they’re at and even the way they are feeling at that moment.

“We use clothing and music as a vehicle and in later stages a platform that connects the ideas of individuals.”

With our project we would mainly seek to project a sense of infatuation, an expression of extreme love or admiration that we believe is one of the most beautiful feelings ever, exactly because it is so new and unknown. This would initially be created by using clothing and music as a vehicle and in later stages a platform that connects the ideas of individuals in a way that is generated in a warm-hearted society.

We present René as an accessible label where young people can identify with. People with related ambitions are brought together to engage for life itself. Appreciation for each other and the world we live in, expressed by talent and our remarkable way of work, are values we are united in believing in.